Move over page-one girl, here comes German 'Bild' boy

10th June 2009, Comments 0 comments

While other papers discreetly put their nudie pictures on page three, the mass-market ‘Bild’ has for decades splashed shots of female models on its front page.

Berlin -- Europe's top-selling daily, Germany's Bild newspaper, bumped its usual page-one snapshot of a fetching topless woman Tuesday for the rippling pecs of hunky US actor Zac Efron.

While other papers discreetly put their nudie pictures on page three, the mass-market Bild has for decades splashed shots of female models on its front page with jaunty captions in the vein of "Saucy Uta couldn't stand the heat."

But on Tuesday, Bild's millions of readers woke to find a man gracing the cover, and no less than the tanned and toned High School Musical heart-throb wearing nothing but grey Calvin Klein underwear and cut-off canvas shorts.

"Who is as luscious as US acting star Zac Efron (21) on a beach walk in Malibu?" it asked.

"After countless pretty girls on page one, now the women are getting what they want -- with the Bild boy!"

The newspaper's spokesman Tobias Froehlich told AFP that the Bild boys would not permanently knock the female pin-ups off the front page but would start appearing regularly from next week.

"The Bild boy is meant to turn on female readers," Froehlich said. "It's intended as a refreshing change for many women."

The paper is also extending a wildly popular offer for amateur models to send in pictures to men as well, asking for head-to-toe shots of readers along with their name, age, hometown and telephone number.

"Every man featured on page one will get 500 euros (694 dollars) -- and the hearts of countless women," it promised.

Froehlich said successful candidates need not be Efron look-alikes.

"A muscular body with good abs is a certainly a plus but not a must. Charm will win out and our female editors will have to make the tough choices," he said.

Bild was founded by Germany's powerful Axel Springer publishing house in 1952. It takes its name from the German word for picture as it consists mainly of photos.

AFP/Expatica

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