Image campaign won't clash with FIFA marketing

17th March 2005, Comments 0 comments

17 March 2005, BERLIN - Germany's image campaign around the 2006 football World Cup will not interfere with the German organising committee and the ruling body FIFA in the area of sponsorships, the managing director of the campaign, Mike de Vries, said on Thursday.

17 March 2005

BERLIN - Germany's image campaign around the 2006 football World Cup will not interfere with the German organising committee and the ruling body FIFA in the area of sponsorships, the managing director of the campaign, Mike de Vries, said on Thursday.

"We want to co-operate and not interfere in the area of (marketing) rights," de Vries said.

De Vries said that he met with FIFA and the organising committee on the issue and managed to ease their fears.

De Vries said that the rights of FIFA and German World Cup sponsors will be protected and that his body will not tolerate any kind of "ambush-marketing" from companies without World Cup rights.

The campaign named "Germany - country of ideas", which will go beyond football, will cost some EUR 20 million, with half of the amount coming from the government and the other half coming from the local industry.

De Vries said that companies can obtain licences in the range of EUR 100,000 - 1 million, depending on their turnover.

DPA

Subject: German news

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