How DHL and Germany's Post Office plan to conquer the online food delivery business
By 2016 Deutsche Post wants to have its own national online food retail operation up and running.
A spokeswoman said the company has been planning the move for some time and that the challenge was setting up a system of outlets around Germany that would stock a wide selection of foods, Die Welt reports.
Deutsche Post is presently testing ways to dispatch refrigerated and frozen items in special dry-ice packaging. The company is also looking at refrigeration units that would be installed in DHL delivery trucks – DHL is a Deutsche Post subsidiary.
Cooling issues are not the biggest problem: effective systems need to be put into place in order to get orders to customers swiftly. Customers would be advised that their order was filled and underway by e-mail or SMS, and could select the time and place of delivery – for example, the office in the evening just before they called it a day and headed home.
In December 2011, Deutsche Post bought shares in allyouneed.com, on online food store, and now owns 90% of it. The company is looking to build other partnerships with online food retailers.
Deutsche Post already delivers some pretty cool things:
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Photo credit: Deutsche Post