Germans develop a taste for flavoured beer

27th October 2006, Comments 0 comments

27 October 2006, Wiesbaden, Germany (dpa) - Germany, long considered the centre of the beer world, still has a thirst for the amber liquid, but a growing number of people are turning to flavoured beers, according to figures released Friday. The Federal Statistics Office said 1.2 million hectolitres of beer flavoured with Coca-Cola, fruit juices or other non-alcoholic additives were sold in the third-quarter of 2006, a 28.9 per cent jump over the corresponding period a year ago. Total beer consumption for t

27 October 2006

Wiesbaden, Germany (dpa) - Germany, long considered the centre of the beer world, still has a thirst for the amber liquid, but a growing number of people are turning to flavoured beers, according to figures released Friday.

The Federal Statistics Office said 1.2 million hectolitres of beer flavoured with Coca-Cola, fruit juices or other non-alcoholic additives were sold in the third-quarter of 2006, a 28.9 per cent jump over the corresponding period a year ago.

Total beer consumption for the period was 29.6 million hectolitres, 2.2 per cent more than a year ago.

Although flavoured beers account for only 4.2 per cent of the market, they are growing in popularity, particularly among young people, according to the German Brewers Association.

DPA

Subject: German news

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