German firm sells 10,000 iPhones on first day

10th November 2007, Comments 0 comments

9 November 2007 , Cologne, Germany/London (dpa) - Throngs of excited customers pushed through the doors of Apple stores in Britain and Germany Friday as the much-hyped iPhone went on sale. Deutsche Telekom, exclusive vendor of the iPhone in Germany, said it had sold more than 10,000 of the heavily hyped gadgets by mid- afternoon on the first day on sale. News agency dpa-AFX quoted Philipp Humm, head of its T-Mobile wireless division, saying: "We're delighted." Speaking just hours before the late Friday lau

9 November 2007

Cologne, Germany/London (dpa) - Throngs of excited customers pushed through the doors of Apple stores in Britain and Germany Friday as the much-hyped iPhone went on sale.

Deutsche Telekom, exclusive vendor of the iPhone in Germany, said it had sold more than 10,000 of the heavily hyped gadgets by mid- afternoon on the first day on sale.

News agency dpa-AFX quoted Philipp Humm, head of its T-Mobile wireless division, saying: "We're delighted."

Speaking just hours before the late Friday launch of the item in Britain, where Telefonica's O2 division has the marketing rights, Telekom said there had been no disorder at its shops and it had enough phones in stock.

In London, fans had started queuing at stores overnight and numbers swelled to several hundred for the launch Friday evening. Staff cheered as the doors opened and excited customers made their way into the store. There were scenes of "mayhem" when the doors opened, reported the BBC.

Apple's new-era mobile phone - a hand-held computer where a touch-sensitive screen fills the entire front - has been heavily promoted, especially among fans of the US firm's iPod pocket media player.

Telekom opened one of its shops, in Cologne, just after midnight Friday.

It was a dark and stormy night, but hundreds of people queued, with some having driven from as far away as the Swiss border, either to plunk down 399 euros (585 dollars) for a phone or enjoy being filmed by TV news crews.

Telekom handed out tea, coffee and blankets to keep the waiting Cologne crowd cheerful. The rest of the shops opened at daybreak.

Ease of use and the pretty shape have been key reasons for the cult of the iPhone. Apple says it sold 1 million in the first 74 days after the device went on sale in the United States on June 29.

Despite the advance hype, many Germans who have not yet been entranced by the Mac, iPod and other Apple products admitted they were not sure what the fuss was about.

Consumer-advice groups have warned at the follow-on costs for the gadget: a 24-month calling plan with Deutsche Telekom costing a minimum of 1,176 euros.

Rival phone companies have rushed out feature-packed smartphones, with Vodafone offering Friday the Samsung SGH-F700 as the "Q-Bowl."

For Dominic Haller, 25, only an iPhone would do. It was emotion, not economics. "Sure, I wish it were cheaper, but when it's love at first sight you can't resist," he said as he left the Cologne store.

In Britain, where an exclusive 18-month calling plan ties the buyer to O2, the gadget, which has an iPod included, went on sale at 1800 GMT at 1,300 Carphone Warehouse, O2 and Apple outlets.

First out of London's flagship Apple store was 20-year-old north London student Tom Jasinski who said: "It was worth the wait."

"I got here 26 hours ago," he said. "It is a great piece of hardware. It is a great thing and I love it."

The timing of the launches was chosen with an eye to shopping for Christmas technology gifts. Apple said the debut in France was set for November 29. No date has been announced for Austria and other European markets.

DPA

Subject: German news

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