German electronics seek tocombat image problem

19th October 2004, Comments 0 comments

19 October 2004 BERLIN - Shocked by a finding that Germans think locally made electronics products tend to be out of date by the time they hit stores, the country's manufacturers have announced an advertising drive.Klaus Wucherer, president of the electronic and computer federation VDE, said Germany was up at the top among nations inventing cutting-edge technology, but the public did not know it. Instead, industry faced a growing "image problem".A poll of Germans found 40 percent believed the supplier coun

19 October 2004

BERLIN - Shocked by a finding that Germans think locally made electronics products tend to be out of date by the time they hit stores, the country's manufacturers have announced an advertising drive.

Klaus Wucherer, president of the electronic and computer federation VDE, said Germany was up at the top among nations inventing cutting-edge technology, but the public did not know it. Instead, industry faced a growing "image problem".

A poll of Germans found 40 percent believed the supplier country with the greatest potential for innovation was Japan, while 21 percent apiece said the most advanced devices came from either the United States or Southeast Asia.

Although Germany hosts the world‘s main computing trade show, CeBIT every March in Hanover, and one of the top consumer electronics shows, IFA every two years in Berlin, only 6 percent of those surveyed said German equipment was the most innovative.

The VDE is to conduct its image-boosting campaign in several nations.

DPA

Subject: German news 

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