Euro triumph for adidas: Greekjerseys going, going, gone

5th July 2004, Comments 0 comments

5 July 2004 , HERZOGENAURACH - German sports equipment maker adidas-Salomon reported Monday that it has achieved record sales in Greece, with all 15,000 Greek team jerseys in the local market sold out, thanks to the country's triumph on the football field. "We're manufacturing at high speed," a company spokesman said as adidas scrambled to meet the huge demand for Greek football gear. The company now sees double-digit sales growth in Greece this summer, both due to the Euro 2004 as well as to the upcoming

5 July 2004

HERZOGENAURACH - German sports equipment maker adidas-Salomon reported Monday that it has achieved record sales in Greece, with all 15,000 Greek team jerseys in the local market sold out, thanks to the country's triumph on the football field.

"We're manufacturing at high speed," a company spokesman said as adidas scrambled to meet the huge demand for Greek football gear. The company now sees double-digit sales growth in Greece this summer, both due to the Euro 2004 as well as to the upcoming Olympic Games.

Adidas, the official supplier of the Greek football team, took out full-page ads in Greek newspapers on Monday to congratulate the new champions in European football.

The company spokesman noted that Greece's triumph fit perfectly into the firm's advertising slogan - "Impossible is nothing".

The icing on the cake for adidas: US sports gear company Nike was the official supplier for Portugal at the Euro 2004.

 

DPA

Subject: German news

 

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