Educational toys in vogue in Germany

9th February 2005, Comments 0 comments

9 February 2005 , NUREMBERG - German parents, sobered by international studies showing their children falling behind in education, are now increasingly keen about educational games for their offsprings, executives said on Wednesday. On the eve of the giant 56th International Toy Fair in Nuremberg, fair chief executive Ernst Kick said the toy industry is putting big hopes on the educational games segment. But puzzles, moving toys and games for adults are also products which the German toy sector will hope a

9 February 2005 

NUREMBERG - German parents, sobered by international studies showing their children falling behind in education, are now increasingly keen about educational games for their offsprings, executives said on Wednesday.

On the eve of the giant 56th International Toy Fair in Nuremberg, fair chief executive Ernst Kick said the toy industry is putting big hopes on the educational games segment.

But puzzles, moving toys and games for adults are also products which the German toy sector will hope add more life to their business, Kick said.

He cited industry figures showing that of toy sales in Germany totalling some EUR 2.4 billion last year, more than half were accounted for by new products.

Kick's comments came in previewing the toy fair which this year will feature some 60,000 new products. A total of 2,747 toymakers from 65 countries are participating in this year's exhibition running 10-15 February.

Of the exhibitors, 63 percent are from abroad. The Nuremberg fair is expected to attract 78,000 industry visitors, half of them from abroad, according to Kick, making the show clearly the leader ahead of its competitors in New York and Hong Kong.

Meanwhile German officials released figures Wednesday underscoring the dominant role of Chinese and Hong Kong toymakers in Germany's market.

The Federal Statistics Office in Wiesbaden reported that in the first 11 months of 2004, German toy and games imports totalled EUR 2.3 billion, with 51 percent of the volume accounted for by China.

The office noted, however, that the German toy imports were down by 8.7 percent overall, with those from China falling by 8.7 percent from the same 11-month period of 2003.

According to the Hong Kong Trade Development Council, Hong Kong toymakers also saw their exports to Germany decline, with sales falling 4 percent to USD 606 million (EUR 475 million) in the 11-month period.

Germany, absorbing 6.6 percent of Hong Kong's toys, remained the fourth-largest foreign market for Hong Kong toymakers, after the United States (45.1 percent), Japan (10.8 percent) and Britain (6.7 percent), the HKTDC said.

DPA

Subject: German news

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