Edible modelling clay and nettle juice anyone?

14th October 2007, Comments 0 comments

14 October 2007, Cologne, Germany (dpa) - Care to snack on some salami with apricot chunks in it, washed down with a glass of nettle juice? Anuga, the annual food trade fair starting Saturday in Cologne, is the place to try it. Other unusual products that might just become next year's top trends include an energy bar with chili added, for the athlete wanting extra pep, and delicately fermented rice vinegar. "The industry today is following three main trends: convenience, health food and rich food," said Co

14 October 2007

Cologne, Germany (dpa) - Care to snack on some salami with apricot chunks in it, washed down with a glass of nettle juice? Anuga, the annual food trade fair starting Saturday in Cologne, is the place to try it.

Other unusual products that might just become next year's top trends include an energy bar with chili added, for the athlete wanting extra pep, and delicately fermented rice vinegar.

"The industry today is following three main trends: convenience, health food and rich food," said Cologne Fairgrounds chief executive Wolfgang Kranz, and European food merchants and trends analysts agree.

Consumer tastes these days lean to health-giving food, but especially to food that is convenient to grab and eat.

Culinary invention knows few bounds at Anuga, which features wildly fanciful new recipes every year.

How about rosemary-flavoured organic chocolate truffles? Antelope frankfurters, or rabbit wurst? Prawn burgers with a dusting of lemon pepper? It's all there.

For the folk who don't even have time, or an oven, to bake a frozen pizza, and find even cheese on toast a culinary challenge, there will soon be pre-baked pizza wedges.

Take them out of bag, put them in the microwave for a couple of minutes and they are ready to eat.

Convenience products are in heavy demand in an age when fewer and fewer people know how to cook, or are too busy doing other work, or just want to pour liquid fuel down the gullet and keep on the go.

Practically every food sector has developed instant packs, whether for snacks or to serve up as a complete family meal.

Anuga this year comprises 6,600 exhibitors from 95 nations seeking orders from commercial buyers from all over Europe during the five-day run.

Remember when Mother told you not to play with your food? Well you can now, with edible modelling play, conveniently packaged in rainbow-coloured blocks. Flatten it, twist it and eat it. It was invented by a child.

Rainbow popcorn and pasta in the shape of Sponge Bob, Winnie the Pooh and Spiderman are staid by comparison.

For adults keen for hands-on experience, Anuga offers modular pesto kits. You can pound the Italian-style sauce fresh from various vegetable products in the packs.

Organic, as ever, is a huge draw for trade buyers in Germany, Europe's biggest organics market by far, while the suppliers also have lots of ideas to tickle the taste buds of the fast-growing vegetarian sector.

Sabine Eichner Lisboa, chief executive of Germany's Food Trade Industry Federation, says trends come and go, but there is one constant: "Food has to taste good, or people just will not buy it."

DPA

Subject: German news

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