Digital TV takes centre stageat key German media forum

19th October 2004, Comments 0 comments

19 October 2004 , MUNICH - Germany's top media executives are gathering in Munich Wednesday for the annual "Media Days" conference which this year will put special focus on digital TV. Bavarian State Premier Edmund Stoiber will open the conference which is meeting under the motto "Merging Media - Potential and Consequences of Digitalization". Numerous speeches, seminars and experts' panels were expected to discuss the future trend of digital television in Germany during the three-day event. A further major

19 October 2004

MUNICH - Germany's top media executives are gathering in Munich Wednesday for the annual "Media Days" conference which this year will put special focus on digital TV.

Bavarian State Premier Edmund Stoiber will open the conference which is meeting under the motto "Merging Media - Potential and Consequences of Digitalization".

Numerous speeches, seminars and experts' panels were expected to discuss the future trend of digital television in Germany during the three-day event. A further major issue is the rapid convergence in communication markets.

After Stoiber's opening remarks, Media Days will stage its traditional "Elephant Round" panel discussion moderated by Helmut Markwort, chief editor of the news weekly "Focus".
The panel will include such top media leaders as Georg Kofler, director of Germany's only pay TV channel Premiere, Gerhard Zeiler, CEO of RTL Group, Hubert Burda, chairman of Burda Media, and Herbert Koiber, managing director of the film and TV group TeleMuenchen.

More than 500 experts will take part in 93 panel discussions covering multimedia trends, film and TV production, marketing strategies, and the interactive forces linking television, film, radio, video, and the internet.

Above all, the experts will review the new challenges of digitalization of television cable and satellite channels and multiple possibilities for publishers and the electronic media to open new sources of revenue for the hard-hit advertising markets.

DPA

Subject: German news
 

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