Deutsche Telekom in World Cup offensive

26th October 2004, Comments 0 comments

12 November 2004 , BERLIN - German phone giant Deutsche Telekom, one of 15 global sponsors of the 2006 World Cup, has announced a EUR 100 million marketing and product promotion programme to coincide with the tournament. The sum incorporates the cost of the company's sponsoring package for the event, being hosted by Germany between 9 June and 9 July, including advertising, use of World Cup material, tickets and other rights, Telekom sponsoring manager Stephan Althoff said. Telekom wants to use the World Cu

12 November 2004

BERLIN - German phone giant Deutsche Telekom, one of 15 global sponsors of the 2006 World Cup, has announced a EUR 100 million marketing and product promotion programme to coincide with the tournament.

The sum incorporates the cost of the company's sponsoring package for the event, being hosted by Germany between 9 June and 9 July, including advertising, use of World Cup material, tickets and other rights, Telekom sponsoring manager Stephan Althoff said.

Telekom wants to use the World Cup, which will attract a massive global television audience and millions of fans inside the stadiums, for a product and marketing offensive.

In addition to internet, SMS, and other multimedia services, Telekom is also considering special mobile telephone rates for the World Cup, while mobile phone service provider T-Mobile will equip world governing body FIFA's entire delegation.

Deutsche Telekom is also planning a number of events during the World Cup including hosting a football tournament of its own.

DPA


Subject: German news

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