Big rise in TV income at World Cup tipped

10th February 2005, Comments 0 comments

10 February 2005, DUSSELDORF - The ruling football body FIFA expects a big increase in television rights income for the 2010 World Cup in South Africa, Germany's Handelsblatt economics daily reported on Thursday. Handelsblatt said the 2010 rights are expected to generate at least EUR 1.2 billion, up from around EUR one billion for the 2006 edition in Germany. A FIFA spokesman told Handelsblatt the federation expected "a substantial increase". FIFA boss Joseph Blatter spoke of a "win-win situation" in which

10 February 2005

DUSSELDORF - The ruling football body FIFA expects a big increase in television rights income for the 2010 World Cup in South Africa, Germany's Handelsblatt economics daily reported on Thursday.

Handelsblatt said the 2010 rights are expected to generate at least EUR 1.2 billion, up from around EUR one billion for the 2006 edition in Germany.

A FIFA spokesman told Handelsblatt the federation expected "a substantial increase". FIFA boss Joseph Blatter spoke of a "win-win situation" in which FIFA and the rights holders, by selling them on to TV networks, would make a profit.

The tender for the European TV and radio rights for 2010 ends on Friday.

The World Cup is the biggest single sports event, with the 2002 edition attracting a cumulative TV audience of 28.8 billion in 213 countries.

DPA

Subject: German news

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