Berlin set on World Cup image campaign

14th December 2004, Comments 0 comments

7 January 2005, BERLIN - The German government is going ahead with plans for an image campaign for the country based around the 2006 World Cup despite opposition fears it could be used to boost the coalition's chances of winning elections later in the year. Bernd Pfaffenbach, state secretary in the economics ministry, rejected claims of a link between the planned image campaign and national elections scheduled that year. "We are neither able to change the elections nor the date of the World Cup which fortu

7 January 2005

BERLIN - The German government is going ahead with plans for an image campaign for the country based around the 2006 World Cup despite opposition fears it could be used to boost the coalition's chances of winning elections later in the year.

Bernd Pfaffenbach, state secretary in the economics ministry, rejected claims of a link between the planned image campaign and national elections scheduled that year.

"We are neither able to change the elections nor the date of the World Cup which fortunately we have been awarded," he told Deutsche Presse-Agentur, dpa.

He said the idea of using the World Cup to present a sympathetic image of the country abroad was a good one.

Politicians are to meet with top businessmen and members of the World Cup organizing committee Wednesday to discuss the campaign to be launched early next year.

Germany's parliamentary opposition of Free Democrats and Christian Democrats are wary of the planned campaign by the Social Democrats/Greens coalition under Chancellor Gerhard Schroeder could help the government in an election year.

Christian Democrat (CDU) member of parliament Peter Rauen, head of parliament's sports affairs committee, said a German image campaign was "a reasonable idea in principle but we want to be kept informed".

A sum of EUR 10.65 million for 2005 has been set aside by the government for the campaign which is to generate interest and investment in Germany. It is hoped business investment could boost the project budget to EUR 20 million.

DPA

Subject: German news
 

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