BMW Motorcycles to drive growth with small cylinders, even electric bicycles
BMW Motorcycles said Wednesday it would rely increasingly on small-cylinder models and even electric bicycles to achieve massive sales growth over the next five years.
The division, part of the BMW auto group, said it was aiming to sell 200,000 motorcycles per year by 2020 compared to 124,000 last year.
Asia and South America are the main target zones for accelerated growth, it said.
BMW, which has a cult following for its large-cylinder motorbikes, said it would now also focus on models below 500 cm3.
Its new BMW G310R model, presented Wednesday, was specifically tailored for fast-growing Asian and South American markets, it said.
BMW Motorcycles would also focus increasingly on urban mobility, especially with electric bicycles, division chief Stephan Schaller said.
Big-cylinder bikes would, however, remain BMW's core business.
BMW sold 121,000 motorcycles between January and October of this year.
© 2015 AFP