Sun, 27 May 2012
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Many may have tasted Fundi, a premium South African red blend created especially for the World Cup, but few will realise the profits of the wine go to training over 2,000 non-white waiters’ wine skills.
"We set ourselves an ambitious objective to train 2,010 waiters by 2010. The wine was developed to then generate funding to train these waiters," said Andre Morgenthal of Wines of South Africa.
The project needed to sell 17,500 cases of six bottles -- 0.005 percent of South Africa's total wine sales -- to sponsor its target but has also attracted funding from local government.
Russell Dunkley, of Let's Sell Lobster which is doing Fundi's training, said waiters were initially nervous of wines.
"Their biggest fear was a guest asking them to recommend a bottle. Through the course, we built up that confidence."
Happy restaurant owners
Restaurant owners are also happy with the result.
"There's been a demonstrable benefit," said Ross Sleet, spokesman for Terroir restaurant. "The staff have become a lot more confident about selling wine.
"It's a practical message. We're training people to enhance the consumer experience at the World Cup. And for us as the wine industry, it's us making sure there is a positive impact on wine sales."
While Fundi is not an official FIFA product, it has not run foul of the body's draconian copyright rules.
"We cleared this with FIFA. They said cool, we can't endorse it but carry on," said Morgenthal, saying there had been a good international response to the wine.
Folies de jeunesse.
Dans le son
perpétuel de un
automne très
heureux j'écoute
le silence, le chant
d'un berger sur
le seuil du soleil
et la timidité,
la naturelle voix
qui rappelle la
jeunesse.
Francesco Sinibaldi
Folies de jeunesse.
Dans le son
perpétuel de un
automne très
heureux j'écoute
le silence, le chant
d'un berger sur
le seuil du soleil
et la timidité,
la naturelle voix
qui rappelle la
jeunesse.
Francesco Sinibaldi
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