Maryjoy Mimis vividly recalls her first encounter with kimchi when she arrived in South Korea from the Philippines in 2003 to marry a local man.
"It looked so strange and smelled strong and I thought I wouldn't be able to eat it,” said Mimis, 29. "The taste was too strong and too spicy for me. But kimchi is so addictive and once you become hooked on it, you cannot go without it. Now, I never eat noodles or rice without kimchi.”
Mimis echoed many other foreigners' first impressions about Korea's iconic but strongly-flavoured dish, as the annual 10-day Gwangju Kimchi Cultural Festival opened last month.
"It is strange food and spicy,” said Sandy Combes, a 26-year-old teacher of English from the United States. “At first I did not like it but right now I really like it."
"My mouth feels on fire," she added, giggling as she and hundreds of other volunteers helped make an awesome two tonnes of kimchi for a charity event.
Say Kimchi!
There are scores of regional varieties of the dish but most often kimchi is made of cabbage, soaked in salt water to soften it.
Kimchi, a pickled and fermented dish, is displayed in the Pulmuone Kimchi Museum in Seoul
It is then rinsed with fresh water and mixed with other ingredients including powdered chilli, salt, garlic, ginger and spring onion.
Fermentation lasts a few days or a few years, depending on individual taste.
The festival in this southwestern city is being held under the slogan "Say Kimchi," a Korean version of Western photographers' requests to "Say Cheese."
It features a kimchi-making contest for a prize donated by President Lee Myung-Bak, kimchi storytelling competition, exhibitions, kimchi-making lessons, a kimchi bazaar and dance and performances depicting kimchi fighting off flu.
"Lots of bacteria in kimchi have pro-biotic effects and they can help your immune system get stronger," said Frederick Breidt, an American microbiologist who was attending the festival's conference on fermented vegetables.
Korean researchers even claim the side dish helps ward off bird flu and Severe Acute Respiratory Syndrome, although no medical evidence has been presented.
Kim Young-Jin of the government-financed Korea Food Research Institute said tests last year showed almost all mice fed with kimchi survived bird flu after being infected with the virus, while 20 percent of the kimchi-less mice perished.
"I suspect we may get very similar results from swine flu as well," he said.
Kimchi diplomacy
Such assertions are not surprising given kimchi's iconic status in South Korea -- it has its own museum in Seoul and was blasted into space with the country's first astronaut in 2008.
Lifestyle-SKorea-gastronomy-by-Park-Chan-Kyong
Visitors taste kimchi at Gwangju Kimchi Cultural Festival on 23 October 2009
The first ladies of Japan and South Korea even engaged in some kimchi diplomacy this month as their husbands held summit talks in Seoul.
On the sidelines of the meeting between President Lee and Japan's Prime Minister Yukio Hatoyama, Lee's wife Kim Yun-Ok invited Miyuki Hatoyama to a traditional cuisine institute where the visitor made kimchi.
The government plans to build a 40-million-dollar kimchi research institute by 2011 in Gwangju, which is famed for its gastronomic delights.
Festival organisers said Gwangju and surrounding Jeolla province produce the country's best kimchi thanks to favourable weather, fertile soil, sun-dried sea salt, fermented anchovies and other seafood.
"It's very good,” Breidt said after tasting freshly prepared Jeolla kimchi. “I like spicy food. Many Western people have really got to learn more about kimchi and become used to it."
Park Chan-Kyong/AFP/Expatica
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Korea's iconic but strongly-flavoured dish has been blasted into space, given its own museum and is even touted to fight bird flu.
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