Sat, 21 November 2009
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With the help of graphic images, officials want to raise awareness of the dangers of heavy drinkingBerlin -- Graphic scenes of young people in drunken incidents are at the core of a campaign launched in Germany to raise awareness of the negative consequences of heavy drinking.
They include a young man covered in vomit after a night out, a clubber who has soiled his trousers after excessive alcohol consumption and a teenage football fan beaten up in a drunken brawl.
The images decorate 1.5 million beer mats and are also available for viewing as video spots on websites frequented by young people.
The campaign bearing the slogan, “Don't drink too much -- Stay Gold,” was initiated by police after statistics showed an alarming rise in binge drinking.
According to Sabine Baetzing, the government's drug commissioner, nearly 20,000 young Germans are admitted to hospital every year suffering from the effects of alcohol poisoning.
"Stay Gold" 1st video (young man covered in vomit)
How badly this can end is shown in one of the video spots where paramedics are unable to resuscitate a young man who has collapsed into unconsciousness after drinking too much.
The campaign is also meant to draw attention to the link between excessive alcohol consumption and violence.
Three out of 10 violent crimes solved in Germany are committed under the influence of alcohol, according to police. The percentage of young offenders involved rose from 38.5 percent in 2006 to 39.3 percent in 2007.
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