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17/11/2009For expats in Berlin, flexibility is key

With Germany in its worst recession in six decades, Berlin expats are finding ways to survive.

For many expats in the famously poor but sexy German capital, the dominant feeling about the impact of the economic crisis here so far has been characteristically laid back: It’s not that bad.

Berlin was so impoverished to begin with, the theory goes, that the German recession – the country’s worst in six decades – has not really been felt.  

Indeed, with budget airlines like Easy Jet and Air Berlin going at full blast this past summer and city workers determinedly toiling away to restore the Berlin Wall in time for its historic 20th anniversary in November, the metropolis of 3.4 million has seemed as bustling as ever.

“The whole crisis never hit here as badly as it did anywhere else,” said Jon Sanders, 29, manager of the über hip Danish lifestyle and fashion shop Wood Wood in Berlin’s trendy Mitte district. “My impression of retailers in Berlin-Mitte is that they haven't been severely hit by the crisis. Whereas in Copenhagen, you hear it and feel it and see it a lot: You really see a lot of empty shop spaces.”

According to Christian Dreger, an economist at the German Institute for Economic Research, Berlin’s economy has managed to escape the worst effects of the economic crisis largely because its major industry is government.  

“Berlin’s economy is expected to decline in 2009 and perhaps even in 2010 but the situation this year is not as bad as in the rest of Germany,” said Dreger. “This is not due to the particular strength of the Berlin economy but instead reflects the fact that Berlin firms are less involved in international markets. So while we had huge declines in German exports, which contributed to the decline of Germany’s GDP growth rate, in Berlin this negative effect is smaller.”

Berlin’s unique economic structure in turn means that its expat population differs from other expats hubs in Germany, such as Hamburg, which attracts expats working in trade and industry or Frankfurt, which attracts those in trade and banking – all sectors that have been hard hit in Germany over the last year and a half.

Photo Flickr © extranoise
Berlin skyline sunset panorama

Another major factor Berlin’s expats’ ability to scrape by is the city’s relatively cheap cost of living. In Mercer Consulting’s 2009 cost of living survey, Berlin was the lowest ranked European city in the top 50, coming in at 49th, far below other international destinations like Hong Kong (5th), New York (8th), Paris (13th) or London (16th).

Even so, the city still faces bleak economic news. Unemployment in the German capital is a whopping 14 percent, with some central districts reaching 20 percent, and is expected to rise. (In comparison, the average unemployment rate for the rest of the country is 8.85 percent). And although Berlin’s GDP grew 1.6 percent last year, a drop of 4 percent is expected for 2009. The city’s debt, meanwhile, currently stands at 60 billion euros (85 billion dollars) and is also expected jump in 2009.

Getting by

So is Berlin at risk of losing its status as a mecca for expats wanting to change careers, pursue that long-gestating art project or start the business they’ve always dreamed of? Not yet, it seems. Many Berlin expats are still managing to get by, in large part due to their aptitude for flexibility.

One example is British expat David Berry-Lichtenberg, 48, who co-founded the language school, David Berry Languages, 13 years ago. Berry said his business was not particularly affected by the crisis, in part because many of his clients, like lobby groups, are related to the government sector and in part because of his business’ malleable structure: Unlike larger language schools, which usually offer standard sets of courses, Berry has built his business around customized language classes and allows clients to pause their courses temporarily if they need to.

“Our specialty is that we are flexible – that’s what makes us different from the big international companies,” said Berry. “Being a relatively small business, we’re very aware of slight changes in the market and can react more quickly.”

This versatility has served his company well in the last year: Turnover has remained fairly stable and the school has lost only one customer in recent months – a small marketing firm of about half a dozen people.



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