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You are here: Home Finance & Business Financial crisis leaves euro with new popularity Currency volatility redraws Central Europe shopping map

28/04/2009Currency volatility redraws Central Europe shopping map

As currencies struggle and soar, there is an influx of cross-border shopping trips in Central and Eastern Europe.

Sharp changes in exchange rates in recent weeks are generating a massive increase in cross-border shopping trips by residents of crisis-hit Central and Eastern Europe in search of a good deal.

Towns in northern Poland have become a bargain shopping paradise for Lithuanians after the value of the Polish currency nosedived, while northern Hungary has been flooded by shoppers from new eurozone member Slovakia.

Just 30 kilometres (20 miles) from the Lithuanian border, the Polish town of Suwalki, which has a population of 70,000, is deluged throughout the week.

From the crack of dawn until it gets dark, the majority of cars occupying supermarket parking lots in town bear Lithuanian licence plates.

"I spent about 800 zlotys (176 euros, 230 dollars), for a month's worth of groceries,” says Albertas Zygmantas, a dairy employee in Mariampole, a Lithuanian town some 60 kilometres from Suwalki. “I haven't set foot in a Lithuanian supermarket since February 4, except to buy milk or bread."

AFP PHOTO / PETRAS MALUKAS
Lithuanians load their car after doing their shopping in the border city Polish city of Suwalki on 21 March 2009.

Amid investor panic over the fallout from the crisis in Central and Eastern Europe, the value of the Polish currency, the zloty, plummeted in February to 4.83 zloty to the euro -- a 43-percent loss in value compared to July.

Meanwhile, the value of Lithuania's litas currency has remained stable despite the crisis because it is pegged to the euro, while a value-added tax hike introduced on January 1 has caused a rise in consumer prices.

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