Romantic weekends away, an uninterrupted film or a guilt-free late night at work are no longer indulgent dreams for South African parents, as a new Baby Hotel seeks to ease their burden.
Wealthy working or single parents with little time to themselves can now take a break by dropping their little ones at the crèche, which is open 24 hours a day, seven days a week.
The hotel has tapped into a market of parents who feel stretched under the pressure of juggling work and children, with nurseries imposing strict fines if you are late fetching your child.
"Nurseries are not flexible, they have very specific hours,” said Baby Hotel director Esme Zwennis. “You have to be enrolled full time to use them. They just don't do an hour or two at a time."
The hotel, in the posh Johannesburg suburb of Morningside, has 50 beds for children up to three-years-old and around 10 staff. A full night's stay costs 545 rand (68 dollars, 48 euros).
This includes dinner, a bath and if anyone has a nightmare... free cuddles.
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