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You are here: Home What´s on Good Design, Good Busines. Swiss Graphic Design and...

Switzerland - what's on

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Zurich | 14/05/2009 - 24/05/2009 Good Design, Good Busines. Swiss Graphic Design and Advertising By Geigy, 1940-1970

First comprehensive show about the important of contribution of the J. R. Geigy A.G. chemical concern to the history of Swiss graphic art and advertising. The design of the former Basle-based company was intended to increase sales of products "made in Switzerland". Symbolic imagery and striking typography had their places in the varied formal vocabulary just as much as learning from non-representational art. The studios of the subsidiaries in the USA and Great Britain also significantly contributed to the international spread of Swiss graphic design.
Category: Exhibitions
Start:14/05/2009
End: 24/05/2009
Location: Zurich, Museum für Gestaltung Zürich
Phone:41-43 446 67 67
Website:http://www.museum-gestaltung.ch
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