Valais finds novel way to market 'humane' cow fights

9th August 2010, Comments 0 comments

The end of corrida bull fights in places such as Catalonia, Spain, may serve as a plus for the canton of Valais as it maps out its marketing plan to promote traditional cow-fighting competitions in Alpine pastures. The cantonal tourism office is touting the unusual events as a humane alternative for visitors, particularly Spaniards who are about to be deprived of their own bovine spectacles back home.

0 Comments To This Article