Snow safety campaign succeeded in raising dangers awareness

4th May 2011, Comments 0 comments

The Swiss snow sports safety campaign, “1,000 accidents a day protect yourself with a helmet,” has received good marks: an evaluation by the Swiss Council for Accident Prevention bfu says the 2007-2010 marketing campaign was an overall success. The percentage of people wearing helmets while skiing or snowboarding went up from 52 to 76 ...

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