Nescaf and Rolex among top Swiss brands

3rd May 2010, Comments 0 comments

Strong brands are bouncing back from the recession, according to a survey by Millward Brown, a research company. In Switzerland the leaders include such household names as Nescaf, Nespresso and Rolex, although internationally, the power houses of global technology, such as Google, IBM and Microsoft, dominate the studys global top 100 rankings, leaving no room for Swiss products.

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