Migros opens e-mobility 'concept store' in Zurich

21st October 2010, Comments 0 comments

The "Big Orange", as Switzerland's top retailer is sometimes known, is turning green with its new concept store, opening in Zurich on Friday, devoted entirely to electro-mobility. The m-way shop, selling plug-in electric vehicles, is the first of several that Migros plans, with similar outlets set to open next year in Geneva, Bern and Basel, the cooperative group says.

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