Larsson Millennium movies save Stockholm CHF144mn in advertising

14th April 2011, Comments 0 comments

The Swedish Millennium Films, based on the novels by Swedish crime writer Stieg Larsson, have generated an increase in jobs, marketing, tourism and trade in the Stockholm area, according to a report pdf published by the Swedish-based Cloudberry group in collaboration with Oxford Research. They have also saved the city several million dollars in advertising. ...

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