Kraft opens Swiss chewing gum R&D centre

6th October 2010, Comments 0 comments

One of the worlds biggest producer of sweets opens a research and development centre near Geneva devoted to new kinds of chewing gum and candy. The Kraft Foods facility, the first of its kind in Switzerland, was originally developed by Cadbury - acquired earlier this year by the US giant - and aims to capitalize on the European share of a fast-growing market that for gum alone is worth 25 billion dollars a year globally.

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