British scooter craze propels Swiss mobility firm

6th October 2010, Comments 0 comments

The self-titled "father of the collapsible scooter" tells Swisster how clever marketing has made the UK a strong market for his Zurich-based production firm, which continues to expand its product range across all ages. Wim Ouboter does not give out too many company figures, however, for fear of supplying market intelligence to Chinese competitors seeking to emulate his success.

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