AUDIO: Rafael Enzler, marketing Swiss tourism

15th July 2010, Comments 0 comments

The global financial crisis and a rising franc have triggered a modest fall in tourists to Switzerland over the past 12 months, nonetheless the industry has proved more resilient than others. Rafael Enzler, head of marketing at the national tourist office, speaks to Swisster about how they have weathered the storm, the latest trends and the looming threat of climage change. He begins by listing Switzerland's strong points.

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