Milk outstrips beer as Belgian favourite

20th July 2004, Comments 0 comments

20 July 2004 , BRUSSELS - Milk is the most popular drink in Belgium's French-speaking Wallonia, it was reported on Tuesday.

20 July 2004

BRUSSELS - Milk is the most popular drink in Belgium's French-speaking Wallonia, it was reported on Tuesday.

A total of 97 percent of Wallonians put milk in their shopping basket, according to a study carried out by the Belgian research and consumer information centre, CRIOC.

During November and December 2003, CRIOC interviewed 606 shoppers aged 18 and over.

Some 88 percent also said they bought fruit juice, water was bought by 87 percent, wine by 84 percent and Belgium's national drink, beer, was purchased by 80 percent.

One out of four Wallonians buy ready made cocktails while one in 10 like energy drinks, the survey added.

The vast majority of consumers buy their milk in cartons (75 percent).

Glass bottles are bought by consumers for just 4 percent of their drinks, while 10 percent of water is bought in a bottle.

[Copyright Expatica 2004]

Subject: Belgian news

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