Coca-Cola files suit for theft
Coca-Cola files suit for large scale misappropriation as free samples reach shops
26 July 2007
BRUSSELS – The Belgian branch of soft drinks giant Coca-Cola has filed suit against persons unknown who have distributed samples, intended for promotions at important events, through a parallel/alternate sales circuit.
The loot was then sold on to proprietors of markets and shops and put on sale to the general public. The fact that the cans were smaller and were clearly marked as free and not for sale apparently made no impression on the members of the alternate sales circuit.
It is difficult to ascertain out how long Coca-Cola has been a victim of this form of misappropriation and how much it has cost the company. The soft drinks giant annually distributes more than 10 million free samples among the public. This usually occurs at large events, such as the Ivo Van Damme Memorial. For this sporting event alone, Coca-Cola provides thousands of free drinks.
[Copyright Expatica News + ANP 2007]
Subject: Belgian news