Chinese Sports Brand Conquers Benelux

7th February 2007, Comments 0 comments

7 February 2007, BRUSSELS — Chinese sports footwear manufacturer Li Ning will open up to twenty shops in the Benelux in the upcoming five years, as many as half of them in Flanders, De Standaard writes.

7 February 2007

BRUSSELS —  Chinese sports footwear manufacturer Li Ning will open up to twenty shops in the Benelux in the upcoming five years, as many as half of them in Flanders, De Standaard writes.

The company will open their first shop in the Benelux, in the Dutch city of Maastricht, on 1 April.

Where the second store – also planned to open in The Netherlands soon – will be located is still unclear.

Li Ning’s key product is sports shoes, but the assortment also includes clothing and accessories.

Li Ning is listed on the Hong Kong stock exchange.

[Copyright Expatica News 2007]

Subject: Belgian news

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