"Belgian beer threatened by unfair competition"

30th March 2010, Comments 5 comments

Foreign beer makers often make improper use of the good reputation that the Belgian beers are enjoying abroad.

That's according to the Belgian Beerclub, which represents the interests of Belgian beer lovers. The Beerclub calls for action.

Exports of Belgian beer are doing well. But despite that there is a new trend which is causing concern among representatives of the Belgian beer sector.

"Apparently, we're victims of our own success", says Philippe Buisseret of the Belgian Beer Brewers' Union in Gazet van Antwerpen. "Every country offering Belgian beer, whether it's Great Britain, Italy, France or the United States, tries to imitate our manner of brewing. Local beer producers see that the typical Belgian beers are selling well and try to make their profit from that."

"Belgian style" beers

Some American pubs are offering beers with the label "Belgian beer", without there being any connection with Belgium whatsoever, says Buisseret. An even bigger problem is that many beer makers are offering their beer with the label "Belgian style" without there being any Belgian connection."

Belgian MP Sven Gatz (Flemish liberal) has launched a campaign to tackle the problem. He has also written to other Belgian MP's to make them aware of the problem. The Belgian Beerclub will meet with the Belgian Beer Brewers' Union to discuss the issue and to think of possible solutions.


5 Comments To This Article

  • Eduardo posted:

    on 31st March 2010, 12:48:48 - Reply

    I'll name and share

    Northcoast Brewery PranQster Belgian Style Golden Ale

    Hades Belgian Style Ale- Great Divide Colorado, USA

    Let me know what you think

  • Michael posted:

    on 31st March 2010, 12:02:43 - Reply

    Let's name and shame. Which beers are we talking about?
  • Eduardo posted:

    on 31st March 2010, 00:16:57 - Reply

    It clearly says Belgian Style Beer in most of them, not Belgian beer. Plus, I don't know which one you tried, I can recommend you pretty good ones.
    I respect your opinion though.
  • IndecentAngel posted:

    on 30th March 2010, 22:41:20 - Reply

    I don't see them as whining and as a consumer I don't like being tricked.
    The beer I bought was not from Belgium as it stated AND besides that it was nasty tasting. So why on earth would great Belgium beer makers want some other country with nasty tasting beer say its from Belgium when its not?
  • Eduardo posted:

    on 30th March 2010, 04:05:33 - Reply

    Who are these whiners??? If anything they should be thankful that their name is being promoted, do they own the recipe? JERKS