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You are here: Home Employment Employment Information No résumé? Part 1: The creative package

04/03/2009No résumé? Part 1: The creative package

Careers expert Penelope Brown says finding a new job is akin to conducting a marketing campaign.

You are in the hunt for a job and you are ready to sell yourself to the world. As you prepare your résumé, keep in mind that a job search is simply a marketing campaign and you are the product. And if you are wise and know yourself well, you also know exactly what skills and talents you have to sell.

Traditionally, your résumé was your passport to a new job. Without a résumé, it was highly unlikely that you would ever go anywhere interesting. But things have changed dramatically and with good reason.

For one thing, résumé services have become big business. Generally, for less than f200, a professional will take your background information and jazz it up so you sound like the ideal candidate for the job you seek.

Of course, as recruiters and Human Resources Departments received more and more of these high-powered documents, they became less and less impressed. Indeed, when it came to the interview, the interviewers often wondered if the person in the seat across the desk was the person they had read about on paper. There developed an increasing sense that the résumé does not tell the whole story - so much so, that recruiters often use résumés as a quick method for screening people out, rather than a way to select for inclusion.

Another point to remember is that because of the ever-shifting marketplace and the impact of changing technology, flexibility is a job-seeker's major asset. A résumé is less useful than it used to be for slotting yourself into a particular niche where you believe there is work that needs doing. In fact, your background information may actually do you a disservice by appearing to pigeon-hole you or limit your capabilities.

In some cases, you may want to consider a resume alternative such as a "Creative or Marketing Package".

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